Interactive music videos created though user generated content, are definitely a trending phenomenon as this is the fourth we’ve encountered in the last months! Designed by the same One Pixel Wide artists (responsible also for Sigur Ros – #Stormur Instagram extravaganza), “Flexin’” is targeting users of the Vine app. This ever evolving promo syncs the audio track with Vine films, hashtagged with key-words from the song’s lyrics. Like one clip in particular? Just click on it and it will open in a new window, giving you the opportunity of checking out more detailed information about the uploading user. Beware : you might encounter possible NSFW content! Caution: The promo doesn’t work with Firefox. Use IE, Chrome, Safari or Opera! The music video will automatically pause once you press another browser tab or internet window. So yes, you can’t have it playing in the background, as it requires your full and undistributed attention! On a personal note, Vine has more fun, amateurishly filmed, home-made  content,  so if you’re exclusively into artsy stuff, better stick to the Sigur Ros vid. However, dull clips could be found also included in the Instagram generated promo, while Flexin‘ did occasionally surprise us with some witty vids!

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    Masters in France - Flexin interactive music video directed by One Pixel Wide

    Interactive

    title:

    Flexin'

    artist:

    Masters in France

    director:

    One Pixel Wide

    onepixelwide.co.uk

    myspace.com/mastersinfrance


     

    #Stormur

    Sigur Ros

    Director: One Pixel Wide


    Flexin’

    Interactive music videos created though user generated content, are definitely a trending phenomenon as this is the fourth we’ve encountered in the last months! Designed by the same One Pixel Wide artists (responsible also for Sigur Ros – #Stormur Instagram extravaganza), “Flexin’” is targeting users of the Vine app.

    This ever evolving promo syncs the audio track with Vine films, hashtagged with key-words from the song’s lyrics. Like one clip in particular? Just click on it and it will open in a new window, giving you the opportunity of checking out more detailed information about the uploading user.

    Beware : you might encounter possible NSFW content!

    Caution: The promo doesn’t work with Firefox. Use IE, Chrome, Safari or Opera!

    The music video will automatically pause once you press another browser tab or internet window. So yes, you can’t have it playing in the background, as it requires your full and undistributed attention!

    On a personal note, Vine has more fun, amateurishly filmed, home-made  content,  so if you’re exclusively into artsy stuff, better stick to the Sigur Ros vid. However, dull clips could be found also included in the Instagram generated promo, while Flexin‘ did occasionally surprise us with some witty vids!

    Tags: directors from UK, interactive, personalized experience


    Interactive

    21 Clips

    Interactive video clips on the web.

    2Pause | Freezing Music Video Culture

    The world of music videos has traditionally provided a perfect breeding ground to test new visual styles, VFX and editing techniques. It has also proven to be an extraordinary springboard for some of todays most acclaimed film directors, such as Spike Jonze, Baz Luhrmann and Michel Gondry, to name but three. 2Pause is the second installment of our curated music video website. The old Pause website is still online here.



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