After Twitter and Tumblr, it was time for Instagram to generate random content for a ‘disposable’ (a.k.a you won’t be able to see it twice in the same way) interactive music video. Sigur Ros challenged their fans to submit videos via Instagram, with the hash-tag Stormur. With the technology implemented by One Pixel Wide, the subscribed clips were then introduced in Stormur, giving credit both during and at the end of the video, to the people responsible for the content. Smart, engaging and every time different!