After Twitter and Tumblr, it was time for Instagram to generate random content for a ‘disposable’ (a.k.a you won’t be able to see it twice in the same way) interactive music video. Sigur Ros challenged their fans to submit videos via Instagram, with the hash-tag Stormur. With the technology implemented by One Pixel Wide, the subscribed clips were then introduced in Stormur, giving credit both during and at the end of the video, to the people responsible for the content. Smart, engaging and every time different!

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    Sigur Ros - Stormur interactive music video

    #Stormur

    After Twitter and Tumblr, it was time for Instagram to generate random content for a ‘disposable’ (a.k.a you won’t be able to see it twice in the same way) interactive music video.

    Sigur Ros challenged their fans to submit videos via Instagram, with the hash-tag Stormur. With the technology implemented by One Pixel Wide, the subscribed clips were then introduced in Stormur, giving credit both during and at the end of the video, to the people responsible for the content. Smart, engaging and every time different!

    Tags: interactive, personalized experience


    Interactive

    21 Clips

    Interactive video clips on the web.

    2Pause | Freezing Music Video Culture

    The world of music videos has traditionally provided a perfect breeding ground to test new visual styles, VFX and editing techniques. It has also proven to be an extraordinary springboard for some of todays most acclaimed film directors, such as Spike Jonze, Baz Luhrmann and Michel Gondry, to name but three. 2Pause is the second installment of our curated music video website. The old Pause website is still online here.



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