With a psychedelic interface at times reminding us of a Big Brother control room (or the Architect surveying Matrix – if you prefer movie references), this interactive music video for Io Echo explores the multiple levels of visual manipulation we can subject a band performance. Created by the masterminds behind Arcade Fire’s The Wilderness Downtown, this promo lets us assemble displaced puzzle parts of the image, discover hidden visuals through our mouse cursor working as a selection tool, multiply the band members through mouse clicks, control the level of visual distortion and even the amount of information we receive – every click bringing forward a new video panel. Each section of the music video comes with its own interaction form, and together combined create an absorbing puzzle of puzzles. Be prepared to experience this collage of techniques more than once!

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    Ministry of Love music video for Io Echo directed by Barnaby Roper

    Interactive

    title:

    Ministry of Love

    artist:

    Io Echo

    director:

    Barnaby Roper, RVHM and Jocabola

    noisey.vice.com

    Io Echo on Facebook


     


    Ministry of Love

    With a psychedelic interface at times reminding us of a Big Brother control room (or the Architect surveying Matrix – if you prefer movie references), this interactive music video for Io Echo explores the multiple levels of visual manipulation we can subject a band performance.

    Created by the masterminds behind Arcade Fire’s The Wilderness Downtown, this promo lets us assemble displaced puzzle parts of the image, discover hidden visuals through our mouse cursor working as a selection tool, multiply the band members through mouse clicks, control the level of visual distortion and even the amount of information we receive – every click bringing forward a new video panel. Each section of the music video comes with its own interaction form, and together combined create an absorbing puzzle of puzzles.

    Be prepared to experience this collage of techniques more than once!

    Tags: band performance, collage, personalized experience, psychedelic


    Interactive

    21 Clips

    Interactive video clips on the web.

    2Pause | Freezing Music Video Culture

    The world of music videos has traditionally provided a perfect breeding ground to test new visual styles, VFX and editing techniques. It has also proven to be an extraordinary springboard for some of todays most acclaimed film directors, such as Spike Jonze, Baz Luhrmann and Michel Gondry, to name but three. 2Pause is the second installment of our curated music video website. The old Pause website is still online here.



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