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title:Ministry of Love
director:Barnaby Roper, RVHM and Jocabola
Io Echo on Facebook
Ministry of Love
With a psychedelic interface at times reminding us of a Big Brother control room (or the Architect surveying Matrix – if you prefer movie references), this interactive music video for Io Echo explores the multiple levels of visual manipulation we can subject a band performance.
Created by the masterminds behind Arcade Fire’s The Wilderness Downtown, this promo lets us assemble displaced puzzle parts of the image, discover hidden visuals through our mouse cursor working as a selection tool, multiply the band members through mouse clicks, control the level of visual distortion and even the amount of information we receive – every click bringing forward a new video panel. Each section of the music video comes with its own interaction form, and together combined create an absorbing puzzle of puzzles.
Be prepared to experience this collage of techniques more than once!Tags: band performance, collage, personalized experience, psychedelic