We’ve yet to see an interactive music video that can accomplish building different stories as successfully as this promo for Chairlift, directed by Jordan Fish, manages to do. It might seem you’re simply choosing left from right, outside from inside or have the protagonist follow a boy or a girl, but the results you end up viewing, can vary considerably from a love story to an intrigue or even a band performance along the way. Check out here some of the different situations you can expect from the interaction, or have a look at Jordan’s flowchart:   Each version makes perfect sense and could stand alone as an independent promo, though not all of them are plot driven. During each version there are several nodes allowing you to take decisions, so be prepared to spend considerable time before actually being able to claim you’ve seen it all! No worries if you’re too late with pressing an arrow though: a random choice will be made for you. Overwhelmed by the (apparently) endless possibilities? Watch here the linear version!      

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    Met Before music video for Chairlift, directed by Jordan Fish

    Interactive

    title:

    Met Before

    artist:

    Chairlift

    director:

    Jordan Fish

    Technology created by Interlude

    chairlifted.com

    mssngpeces.com


     


    Met Before

    We’ve yet to see an interactive music video that can accomplish building different stories as successfully as this promo for Chairlift, directed by Jordan Fish, manages to do. It might seem you’re simply choosing left from right, outside from inside or have the protagonist follow a boy or a girl, but the results you end up viewing, can vary considerably from a love story to an intrigue or even a band performance along the way. Check out here some of the different situations you can expect from the interaction, or have a look at Jordan’s flowchart:

    Chairlift - Met Before music video chart

     

    Each version makes perfect sense and could stand alone as an independent promo, though not all of them are plot driven. During each version there are several nodes allowing you to take decisions, so be prepared to spend considerable time before actually being able to claim you’ve seen it all! No worries if you’re too late with pressing an arrow though: a random choice will be made for you.

    Overwhelmed by the (apparently) endless possibilities? Watch here the linear version!

     

     

     

    Tags: band performance, interactive, love story


    Interactive

    21 Clips

    Interactive video clips on the web.

    2Pause | Freezing Music Video Culture

    The world of music videos has traditionally provided a perfect breeding ground to test new visual styles, VFX and editing techniques. It has also proven to be an extraordinary springboard for some of todays most acclaimed film directors, such as Spike Jonze, Baz Luhrmann and Michel Gondry, to name but three. 2Pause is the second installment of our curated music video website. The old Pause website is still online here.



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