Did you ever wish music videos came with a button that would allow you to purchase all the cool things featured in them? Well, dream no more! Director Jonathan Broda has done  exactly that for ALB’s “Golden Chains”. This Google Chrome based experience pop-us e-bay links and prices for all the things you might be interested in buying: the guitar, the clothes, the motorcycle and even the girl (she doesn’t really have a price but you are re-directed towards a dating platform that would allow you to get one for yourself!). The promo also includes some funny-conceived opportunities for playing a quick game, following the band on Twitter, becoming a Facebook fan and buying the track, but we’ll not spoil all the surprises for you!

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    Golden Chains

    Did you ever wish music videos came with a button that would allow you to purchase all the cool things featured in them? Well, dream no more! Director Jonathan Broda has done  exactly that for ALB’s “Golden Chains”. This Google Chrome based experience pop-us e-bay links and prices for all the things you might be interested in buying: the guitar, the clothes, the motorcycle and even the girl (she doesn’t really have a price but you are re-directed towards a dating platform that would allow you to get one for yourself!).

    The promo also includes some funny-conceived opportunities for playing a quick game, following the band on Twitter, becoming a Facebook fan and buying the track, but we’ll not spoil all the surprises for you!

    Tags: personalized experience


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    2Pause | Freezing Music Video Culture

    The world of music videos has traditionally provided a perfect breeding ground to test new visual styles, VFX and editing techniques. It has also proven to be an extraordinary springboard for some of todays most acclaimed film directors, such as Spike Jonze, Baz Luhrmann and Michel Gondry, to name but three. 2Pause is the second installment of our curated music video website. The old Pause website is still online here.



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