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artist:We Are Shining
Hypnotizing psychedelic music video, directed by Carl Addy for We Are Shining’s track “Wheel”
From the press release:
“Working closely with We Are Shining, the Mill+ team visually represent the band’s influences and inspirations in this video through a montage of stills and video material derived from multiple sources made into hundreds of gif sequences.
The psychedelic video tells the story of a primitive man who stumbles upon modern tribalism; fashion, music, sex, booze. As he tries to escape this world he encounters a temptress who breaks his resolve. The film then breaks down into a larger global party where everyone is dancing along to the end of the world, everything descends into a chaotic orgy of destruction leaving the tribal man broke, yet enlightened, and so the wheel continues.”
Produced by The Mill+.Tags: collage, found footage, GIF, NSFW, psychedelic, social comment