There’s definitely a lot of road featured in this music video created by Rob&Rob for the British artist Josh Kumra. The directors admitted they came up with this idea from their very first audition of the “Waiting for You” track, and with Josh recently coming back from touring (thus being “on the road“), it all seemed to connect. But is it really a road that we see? “Originally we wanted to shoot it all for real, with a camera rig on a separate truck attached to the prop truck while they both drove down real roads.”, Rob says. However, “this approach would have caused so many logistical problems for the production team that we had to think hard about how to go around it. So we decided to use 3D roads which we looped in post production and then graded them to match each character’s scenario. We then rotoscoped the trucks out of their static studio background and placed them down on their corresponding roads.” The esthetics were inspired by Alejandro Cartagena’s Carpool series while the characters emerged from the negative and positives spins on the theme of dependency. “It was a real challenge working out the logistics of bringing the idea to life but, with the help of our awesome team, we had a result we were really happy with. We were bowled over by the wonderful set design and brilliant shooting by our DoP. It was really fun, and easy to work with Josh – he seemed to get where we were going with it instantly, and just let us do our thing” Rob concludes. Credits: Josh Kumra Waiting For You (Sony) Director: Rob & Rob Prod co: Agile Films Producer: Amber Millington DP: Dan Stafford-Clark Production Manager: Kat Cattaneo Art Director: Lucie Red Post: Rob & Rob Josh’s Styling: Toby Grimditch HMU: Jolanda Coetzer Directors’ Rep: OB Management Commissioner: Elizabeth Doonan