It only really works with Google Chrome, but when it works it is OW-SOME! An interactive music video *application* by veteran music visuals uberlord Chris Milk for indie-turned-arena hipsters supreme, Arcade Fire. It’s to promote their new single We Used to Wait, and it’s all about your fond memories. Once loaded – can take a wee while – you type in your childhood address and it guides you to a bespoke tour of the very place you grew up! Hence the name The Wilderness Downtown… Or in our case, the Wilderness at the Remote Hippy Farm. Here’s a trailer.

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    THE WILDERNESS DOWNTOWN574

    The Wilderness Downtown

    It only really works with Google Chrome, but when it works it is OW-SOME! An interactive music video *application* by veteran music visuals uberlord Chris Milk for indie-turned-arena hipsters supreme, Arcade Fire. It’s to promote their new single We Used to Wait, and it’s all about your fond memories. Once loaded – can take a wee while – you type in your childhood address and it guides you to a bespoke tour of the very place you grew up! Hence the name The Wilderness Downtown… Or in our case, the Wilderness at the Remote Hippy Farm. Here’s a trailer.

    The Wilderness Downtown

    The Wilderness Downtown

    Tags: personalized experience


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    2Pause | Freezing Music Video Culture

    The world of music videos has traditionally provided a perfect breeding ground to test new visual styles, VFX and editing techniques. It has also proven to be an extraordinary springboard for some of todays most acclaimed film directors, such as Spike Jonze, Baz Luhrmann and Michel Gondry, to name but three. 2Pause is the second installment of our curated music video website. The old Pause website is still online here.



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