Kudos to “6ft 5″, bearded and single” director Price James and his team. The new music video for Hercules and Love Affair‘s “My House” is an amazingly truthful emulation of a house party in a New York underground club in, say, 1989. Styling is immaculate (remember MC Hammer pants?), choreography is spot on, and got to love those cheesy analogue video effects. Editor Alan Capriles says “It was an opportunity to do something fun and authentic. Befits the track.” Much like the overused Super 8 look, there are now tutorials galore on the web explaining how to fake that typical VHS look we all used to hate, but now love with a vengeance. Not Mr. James, Capriles says, “The tape noise is all real. We shot it and recorded to VHS. Doing it in post always looks fake, it’s amazing that we got away with it.”Credits Hercules and Love Affair “My House” Directed by Price James Director of Photography: Adam Newport-Berra Edited by: Alan Capriles Production Design: Tru Tran Producer: Brad Payne Production Company: Greencard NY Stylist: Jason Farrer Label: Moshi Moshi

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    Electric Cinema

    title:

    My House

    artist:

    Hercules and Love Affair

    director:

    Price James

    Price James

    DP: Adam Newport-Berra

    Editor: Alan Capriles

    My House on SubmarineChannel


     

    I Try To Talk to You

    Hercules and Love Affair feat. John Grant

    Director: David Wilson


    My House

    Kudos to “6ft 5″, bearded and single” director Price James and his team. The new music video for Hercules and Love Affair‘s “My House” is an amazingly truthful emulation of a house party in a New York underground club in, say, 1989. Styling is immaculate (remember MC Hammer pants?), choreography is spot on, and got to love those cheesy analogue video effects. Editor Alan Capriles says “It was an opportunity to do something fun and authentic. Befits the track.” Much like the overused Super 8 look, there are now tutorials galore on the web explaining how to fake that typical VHS look we all used to hate, but now love with a vengeance. Not Mr. James, Capriles says, “The tape noise is all real. We shot it and recorded to VHS. Doing it in post always looks fake, it’s amazing that we got away with it.”Credits
    Hercules and Love Affair “My House”
    Directed by Price James
    Director of Photography: Adam Newport-Berra
    Edited by: Alan Capriles
    Production Design: Tru Tran
    Producer: Brad Payne
    Production Company: Greencard NY
    Stylist: Jason Farrer
    Label: Moshi Moshi

    Tags: band performance, vfx


    Electric Cinema

    21 Clips

    Super cinematic live action clips that tell a story.

    2Pause | Freezing Music Video Culture

    The world of music videos has traditionally provided a perfect breeding ground to test new visual styles, VFX and editing techniques. It has also proven to be an extraordinary springboard for some of todays most acclaimed film directors, such as Spike Jonze, Baz Luhrmann and Michel Gondry, to name but three. 2Pause is the second installment of our curated music video website. The old Pause website is still online here.



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