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title:Better Energy (Drunk In Session)
Director: Peter Sluszka
Better Energy (Drunk In Session)
Behold the most hilarious interactive music video ever and the ultimate band performance! Get the Moones drunk in this new version for “Better Energy”! You can give each band member 4, 8, 12 or 16 beers to drink (in the vid you’ll see listed the amounts for the whole band), or can enjoy the completely sober performance!
Director Ben Falk from Asylum Films makes very smart use of YouTube annotations, offering viewers the possibility to switch between four camera angles and five levels of intoxication for the band members.
There were five takes filmed, each with its funny moments, so you can easily find yourself spending from 20 to 75 minutes watching all footage.
And if you haven’t had enough, here’s also the making of milking more awesome moments from in-between takes!
Not a fan of interactivity? Watch the older but still awesome promo for Better Energy!
Concept By: Ollie Kristian & Ben Falk
Creative Technology By: Alberto Giorgi
Director: Ben Falk, Asylum Films
Producer: Phil Vanier
Assistant Producer: Chariklia Vasiliou
Editor: Phil Vanier
Sound Engineer: Adam Poyser
Assistant Sound Engineer: Richard Jenns
Mixed By: Steve Sears
Art Direction: Lorenzo Marri, Ciaran Linden Beale
Hair By: Stuart Brooks
Special Thanks to Alberto Giorgi, Michael Stevens, Xavier Zahra, Sena Verdi, Tom Mitchener, & VmanTags: band performance, conceptual, directors from UK, interactive, personalized experience