Interactive Chili Peppers

Red Hot Chili Peppers decided to join the interactive music video club with “Look Around” – a lovely 360-degree introspection into their “personal” spaces. As the song plays, viewers are free to browse through the band members’ rooms, some of which are decorated with their precious personal possessions. You’re supposed to quite literally Look Around, as the rooms contain hidden objects that link to additional Making Of materials. Our personal favorite bonus was Anthony’s presentation video, flavored with some incredibly sweet remarks addressed to his kids running around on set.

Another 360-degree interactive beauty we’re featuring this week is Craig Wedren’s “Are We.”
Directed by Tim Nackashi – the mastermind behind Ok Go’s WTF? music video, this panoramic video lacks nothing in spectacular imagery, with lots of amazing spaces for you to explorere. Sort of like Google Street View in a parallel universe.

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2Pause | Freezing Music Video Culture

The world of music videos has traditionally provided a perfect breeding ground to test new visual styles, VFX and editing techniques. It has also proven to be an extraordinary springboard for some of todays most acclaimed film directors, such as Spike Jonze, Baz Luhrmann and Michel Gondry, to name but three. 2Pause is the second installment of our curated music video website. The old Pause website is still online here.



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